DeLand's wine club · Monthly pickup downtown · Skip, pause or cancel anytime · 21+
A membership wine club for DeLand — hand-picked bottles waiting for you downtown every month, tastings with the people who picked them, and a guarantee on every bottle.
How it works
Pick a tier and take the optional 2-minute taste profile. No wine words required.
Our curator chooses each bottle with you in mind — never an algorithm, never bulk private label.
Grab your bottles at the monthly downtown Pickup Party, taste the lineup and meet your neighbours.
Memberships
Every tier includes pickup, the Love-It Guarantee and the freedom to skip, pause or cancel anytime.
Everyday bottles, chosen with care
~$30
average per bottle
$89 / month · 3 bottles
Named for Persimmon Hollow, DeLand's original name.
Choose PersimmonWeekend wines worth slowing down for
~$60
average per bottle
$119 / month · 2 bottles
Named for Woodland Boulevard, downtown's main street.
Choose BoulevardFor the bottles you'll remember
up to $150
average per bottle
$279 / quarter · 2 bottles
For cellar-worthy reds and celebration bottles.
Choose Landmark ReserveOctober lineup
The PersimmonNapa Valley
Ripe blackberry and cocoa with a soft, round finish. Generous without being heavy — the Tuesday-night Cab that tastes like a Saturday.
Pair with: Smash burgers or mushroom pizza
Member price
$28
Shelf $32
The BoulevardAlexander Valley
Elegant and polished — cassis, cedar and violets with fine, silky tannins. A classic built for the dinner table.
Pair with: Herb-crusted lamb or filet
Member price
$56
Shelf $65
The Landmark ReserveOakville
Single-vineyard depth — blackcurrant, graphite and dried rose. Structured and age-worthy; decant or cellar for a decade.
Pair with: Dry-aged ribeye
Member price
$125
Shelf $145
The Pickup Party
Next: Friday, Nov 6 · 5:00–8:00 pm
Members say
I finally stopped guessing in the wine aisle. Every bottle has been a winner and the pickup parties are the best night of my month.
We moved here not knowing anyone. Six months in, half our friends are from the Boulevard pickup line.
One bottle wasn't for me — they swapped it at the next party, no questions. That's a real guarantee.
The pairing cards alone have upgraded our weeknight dinners.
Meet your founders
Husband-and-wife founders · DeLand locals · Lifelong wine lovers
Damon and Deidra fell in love with wine one tasting room at a time — and decided DeLand deserved a club of its own. They taste hundreds of bottles so you don't have to, and they'll be the ones handing you yours at the pickup party.
Our storyQuestions
The Persimmon is $89/month, The Boulevard $119/month, and The Landmark Reserve $279/quarter. Monthly tiers bill on the 20th; Reserve bills on the 20th of the month before each quarter.
Yes — anytime, with no minimum commitment. Make changes in your account before the 20th and they apply to the next box.
Your bottles are held for 30 days. Pick up any time during shop hours (Wed–Sat, 12–7 pm).
Yes, within Volusia County. An adult 21+ must be present to sign — we never leave wine on a porch.
Join today and pick up at the Friday, Nov 6 party.
Join the Club